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Way back when, I listed Fight Club as a special inclusion in my Top 50 Chick Flicks list. Here's why.
Despite the rousing bravado of Tyler Durden’s speeches, Tyler-the-imaginary-character is really just a stand-in for aggressive masculinity and Fight Club ultimately mocks him by killing him off and presenting an ultimately feminist solution to the world’s ills. The entire movie is actually a paean to Marla Singer and the aggressive rebuttal to patriarchy that she represents—and Jack’s narration* demonstrates this. The movie presents Tyler’s anti-consumerism and neo-neanderthalic ideologies as cute and fun but ultimately trite and unworkable.
Marla, as Jack’s savior (she delivers him from his psychosis), source of strength (she’s his power animal), and anchor to reality (at least in the scope of the film), represents a return to matriarchy. The great danger that Tyler represents and hopes to force upon the the world is patriarchic anarchy, a return to hunter/gatherer reality, in which sex roles return to those classically defined. This is the film's central conflict. Tyler is the film's antagonist, though we like him.
Jack keys us in to Marla’s importance with the film’s opening in which he says, "All of this has got something to do with a girl named Marla Singer."** Immediately after, we see Jack nestled between Bob’s boobs, a representation of comfort and safety for him. The film climaxes with Jack’s victory over Tyler’s dream, all the while being prompted and inspired by Marla (whom he loathes but comes to cherish). The denouement, with the buildings collapsing is a blind. Most will see the destruction of the credit companies as a victory for Tyler, but it’s ultimately hollow. While the scene of destruction plays out, we hear Pixies singing "Where is my mind?" and we look and see that while Jack is certainly taking in the scene of destruction, his mind is on other matters. He has chosen Marla, not Tyler. Tyler states, "We’re a generation of men raised by women. I’m wondering if another woman is really the answer we need." Jack affirms that it is.
And that is why the movie is about her.
But what is she? She is the ultimate egalitarian woman. Marla inhabits a world in which traditionally female roles have been subsumed by the men. (This is Tyler’s whole problem with consumer culture. Not that it’s driving fruitless needs and wants but that shopping is feminine and real men shouldn’t need consumerism.) In this world in which men encroach on female sex-roles, Marla responds in kind, taking on traditionally masculine aspects to herself. She is the aggressor in the sexual relationship. She is the one with the foul mouth. She is the one who is not fashion-conscious. And she is the one who talks sense while the men in the monkey house are wholly driven by the emotional appeal of Tyler’s message.
Marla is, in short, the new femininity. She has absorbed all sex-roles, taking what suits her, and begins to rule the world. Or at the least, Jack’s world. And part of Marla’s bid to absorb all sex-roles is her exchange of the formerly male/female consumer dynamic. In a world of effeminate men, she becomes the ideal not just for women but for men as well.
In the end, I don’t think the film cares about consumerism one way or another. The battle between consumerism and Tyler’s violent anti-consumerism was just a gimmick to express the war of genderization. The fact is, the film didn't really say anything about consumerism at all.
But let’s pretend that we’re to take Tyler’s points seriously. I think the film is right to not take his ideology too seriously. Consuming isn’t bad or wrong or harmful in itself. Thoughtless consumption is the problem. Tyler’s agenda, however, makes no allowances for this. And the big irony is that he is selling his ideology to born consumers. They eat it up. They want what he’s selling because that’s who they are, thoughtless consumers. Consumerism and commodification doesn’t stop with arbitrary economic units (a.k.a. money and money-purchaseable product), but it goes well into all aspects of life—and I can sell an idea or an image or a belief as easily as a car, only the rate of exchange doesn’t involve dollars.
p.s. I attribute my introduction to this view to Alex Bernhardt, whose article for the now defunct 24 frames per second website I first read around 2001 or so.
*note: We are never actually given the narrator's real name. I use "Jack" as a placeholder and take it from the series of children's books the narrator finds amongst rubbish (e.g., I Am Jack's Kidney) and later transforms into statements about his current frame of mind (e.g., I am Jack's raging bile duct).
**note: Oh yeah, and I was reminded that it helps the reading to remember that Tyler was on the scene before Jack was introduced to Marla—so one cannot read the opening line as a reference to the creation of Tyler (though it would be fascinating if Marla had been the catalyst for the creation of Tyler Durden).













