20090413.amazinfail
One of the ways that cultural Christianity most often capsizes itself is its reaction to the world around it. We (if I may say we without necessarily implicating myself in our transgressions) have a historically reliable fear of that which is not us, of that which is—ironically like us—not quite pure as the driven snow. Our fear causes us to react badly. Our apprehension over the things and people of the world about us cause us to engage in a multi-variegated palette of poorly conceived behaviours.
From political propaganda founded on ill-informed dogma to outright hatred. From slippery-sloped doggerel to trenchant panic. From amateur paranoia to... professional paranoia. We, as a cultural Christianity, don't have a great track-record.
And that's just the last couple years. Never mind decades and centuries of reacting poorly to the world around us.
So then, what's this all about? It seems that as every week, this one features a whole new topic about which we might prove our success or failure. While apparently there had been various Amazon ranking shenanigans over the preceding months, things seemed to have stepped up a bit quite recently and over the weekend, the social networking hoo-hahs got ahold of the story. And there has been furor.
It seems that Amazon has gone out of their way to strip the sales rank of a particular sector of the literary product. Quoted as saying that it is Amazon's policy to remove adult-oriented books from their ranking system, Amazon has really only stripped books with GBLT themes. Apparently, books with non-graphic homosexual content are falling to the sales-ranking axe, while books with graphically sexual content catering to a heterosexual crowd are both Scot and Free (notably among others, Playboy books and American Psycho.
What being forfeited from the sales-ranking circuit means for a book is virtual invisibility. Not only do books show up at a lower rank in book searches, but it seems an added value is that the books do not show up at all in Amazon's sitewide search. For instance, when searching all of Amazon for Brokeback Mountain, the in-print paperback version is unseen. As if no such book exists. Only when one refines the search to troll only through the category Books does one find that the book does indeed exist. And as L.A. Times writer Carolyn Kellogg says, "As troubling as the unevenness of the policy of un-ranking and de-searching certain titles might be, it's a bit beside the point. It's the action itself that is troubling: making books harder to find, or keeping them off bestseller lists on the basis of their content can't be a good idea."
Now for our purposes here, I'm not super concerned with whether this particular sales-ranking methodology so far as what Amazon's going to do. It seems pretty clear and predictable that this operational philosophy, which has turned into a bit of a PR nightmare for them, will be abandoned forthwith. And while I worry about the mindsets of those Christians who may have cheered Amazon's effort here, my mind is already set on the potential calamity that Christians may bring upon their own heads when Amazon inevitably reverts its policy.
Christians have an uncanny ability to be rendered entirely unable to divorce the thing they believe to be sin from portrayals of that thing in fiction. If a film has a character reviling the church and mocking its practices, the film is anti-Christian. If a singer sings that she kissed a girl and that she rather enjoyed it, that singer is promoting homosexuality. If a book features a story in which a Christian behaves hypocritically, that book is a diatribe against the church. Add to this acute myopia a certain forgetfulness of what it means to live in a free country and we can almost expect a Conservative Christian outcry that Amazon is kowtowing to the godless.
Heck, we might even catch wind of a boycott or two.
The fact is, though: Amazon's precedent here is dangerous. Why is it that "making books harder to find, or keeping them off bestseller lists on the basis of their content can't be a good idea"? For this reason alone: when a society has the ability to censor a strain of thought based wholly upon its whim, its only a matter of time before its your idea or belief that is the target of censorship or ban. The thing is, it doesn't matter if I think that homosexuality or pedophilia or income tax evasion or naming your daughter George are unpardonable offenses. It doesn't even matter if I think they are the highest affront to the Almighty.
So long as we play at being a free society and a democracy, these are things that must be allowed. A privately owned business does have the liberty, I think, to makes discriminating choices, but when one is as powerful as Amazon, it is a liberty I do not think the company ought to take. And please let us not, as Christians, embarrass ourselves by encouraging them to take that liberty.
Unless we're going to be upfront about wishing to trade in our quote-unquote free society.
Labels: literature, social issues






