Okay. So as it turns out, Tim Keller's a pretty stand up cat. He actually emailed me to explain better what he means by his vision and how that vision works itself out. And really, I appreciated what he had to say.
This, combined with comments, emails, and real-life discussions with real-life people have led me to revisit and recant recent ruminations regarding worship-service evangelism and churches targeting a demographic. So with that:
The Worship Serviceand Its Evangelistic Function:
Yes. I definitely see that the preaching of the word is the means to salvation and since the preaching of the word occurs (or ought to occur) in its purest form in the context of our Sunday morning gathering, that must be the best way to evangelize the lost. And yet I had presimed (especially from passages such as 1 Corinthians 14) that this evangelistic reality was merely councidental to the preaching of the word.
I see now that I was wrong in this respect.
I see now that the best means to evangelize one's neighbor is to demonstrate the light of Christ in one's life, thereby intriguing the neighbor to wonder at the source of this joy, love, compassion, charity, and hope, and so culminate the effort in drawing the unbelieving neighbor to hear the word preached (thereby bringing them into proximity to the ordained means to salvation).
And with that, I'd like to address how I best see the church's implentation of this concept. I think this is important simply because of the hyper-active, user-friendly church culture in which I, at the least, live. Quite frankly, I son't believe the church needs to alter the delivery of its message nor does it need to couch the gospel in a hip and accessible user-experience (big caveat time!) IF it is doing the job properly in the first place.
Mr. Keller maintains that Manhatten churches were not adequately meeting the needs of the indigenous population. I'll his word on this and I think he's likely correct herehe understandably maintains that these existing congregations have difficulty attracting actual Manhattenites to their fold due to the pastors' inabilities to communicate effectively with a people they don't understand. I will, however, offer an alternative solution to the problem. My personal view is that at issue is not necessarily these pastors' ability to communicate adequately with the culture in which their congregations meet but, rather, these pastors' abilitiy to preach the word in the best possible manner.
They are certainly few and far between, but I've found the best preaching (and most widely accessible) is not that which seeks to "bridge the gap" between millennia-past situations and the life and culture of modern man by drawing up the past in modern terms, but the best preaching is that which seeks to draw modern man into the past, not through snazzy stories or examples fromdaily living, but by simply explaining the biblical text as it comes. And by always, always, always revealing Christ. For where else is the believer from any culture to find that solid ground between himself and his young, urban, profeesional brother and poor, immigrant sisterwhere else but in Christ? If these pastors are revealing Christ to their congregations, then all demographic distinctions (language barriers aside) should fall away. If the believing congregant evangelizes his neighbor and brings her to church for the penultimate evangelism and it is Christ that is revealed, then no barrier of age, race, society, sex, or national origin will stand in the way of her returning if she believes (excepting she harbours a sinful prejudicewhich ought to be dealt with).
Therefore while I see church planting as essential in unchurched areas, I do not think church-planting is the best solution in localities that already host churches (though that do not seem to cater to a desired demographic). The problem therefore, as I see it, has one best-case solution. Pastors need to be trained to disregard their penchant for "making the text relevant," for the church and those visiting do not need the text to be made relevant. This is a waste of their time. The text is relevant. It is when pastor's depart from the text to draw out the flavour of the text through illustrations and pithy sayings and miles of alliteration that those who hear become distracted and begin to notice how the pastor's illustrations do not resmeble his own life experience. This is when they begin to feel a degree of alienation in their church.
When the pastor begins using illustrations from Bob Dylan songs, he's lost the majority of the twenty-somethings in his congregation. When the pastor makes allusion to Tom Green, he's ignored anyone over thirty-five. When he shares an anecdote from a Britney Spears album, he's lost pretty much anyone without a fourteen-year-old daughter. Heck, when he speaks of John Knox, Martin Luther, Augustine, Origin, or Clarence Larkin, he's prohibited anyone unfamiliar with the intricacies of their theological positions and bents from taking full benefit of his sermon.
No, far better to preach Christ without pretense. Churches that do that minister to all who speak their languageno matter the numerous niches in which their congregants might otherwise find themselves.
Niche-Marketing the Gospel
Despite the fact that I am quite sure that Mr. Keller is proceeded in his congregation's vision with the best of possible intentions, I still disagree with the vision conceptually. I can see how from nearly every aspect and perspective, it seems a sensible business model. If church was about Coke or Mitsubishi or Marvel Comics or the music of Havalina Rail Co., I would applaud his efforts and insight into the human frame. But it's not. Though it was certainly inflammatory to describe such a vision as treasonous against the gospel (or however I phrased it... something about villany or something), I really do think that such technique is negligent of the power and breadth and unifying dynamic of the gospel of Christ. As alluded to above, I think that if properly proclaimed, the gospel does not need to be aimed at any specific group or niche.
I think that niche-marketing will temporarily solve the problem of unreached peoples within a locality, but I do worry that such tactics will cause greater harm in the long run. I think it's an honest worry. I fear that this kind of thinking, which is becoming ever more prevalent, while showing greater profit in the beginning will, in the end, cause still further striations through the visible church. Already, the disunification of the body of Christ causes me to fret to almost no end. Even denominationalism chaps my hide and I wonder at the necessity of the Reformation and of even the schism of East and West in like A.D. 12-or-whatever-hundred-it-was. Baptist, Anglican, Presbyterian, Pentacostal, non-denominational. Why are we apart? And even in the Reformed church: PCA, OPC, URC, CRC, CRE, ETC, ETC. I worry that visions like that of Mr. Keller, while well-intended, will only further increase lack of unity in the visible church.
Alright, so that last bit was kinda rambling but if you were actually employed and didn't sit around reading blogs all day, you would be tired like I am and you would be more understanding to a poor The Dane such as myself.